Some of the world’s biggest marketing successes weren’t launched by $1 million/minute Superbowl commercials, loss-leader discount promotions or gimmicky jingle-heavy radio spots.

Instead, a product, service, or person catches on when the right things come into alignment.  And many times none of this costs any money at all.

Did you know there’s a formalized discipline to crafting “buzz”?  Yup, there is.

This is the part where the Church could get a little extra boost by taking notes from. . . (more…)