Church Marketing Ideas, Experiments, Lessons and Pitfalls For Right Now (yes, now!) and the Future.

The iPhone Church Has Been Legitimized

Feb 11, 2010 Author: godvertiser | Filed under: Church, Social Media

America’s favorite pastor and his church is now officially mobile.

One side effect of having this megachurch adopting the iPhone app platform for live online mobile worship is that this also basically legitimizes this medium of “doing church.”

The Saddleback Church iPhone app has links to Twitter and Facebook to keep you connected with Rick Warren’s social media web.  You can also view live streaming video of worship services at Saddleback Church.

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When you’re on the go, there’s also an easy menu of recent video sermon messages which you can watch on demand.

Just like the Gospel, the Saddleback iPhone app is free.

Display Your Trinity of Love In The Background

Feb 10, 2010 Author: godvertiser | Filed under: Twitter

Valentine’s Day is upon us which is when you have the opportunity to display your LOVE.

Here’s one way to share your love of God, love of others and love of Twitter all in one place — your Twitter background.

Go ahead, follow the instructions below to get the latest free Twitter background with a valentine theme here at Godvertiser.com’s Free Christian Twitter Background Series.

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How to upload a custom background to your Twitter account:

  1. Log in
  2. In top navigation bar, click Settings (or go to http://twitter.com/account/settings)
  3. Click the last settings tab, Design change-twitter-background
  4. Select a template, change your text and background colors, or upload your background image
  5. Save your changes

If you end up using one of our free Christian Twitter backdrops, make sure to leave a link to your Twitter profile and share it with us!

Virtually Reformed And The Reality of Church

Feb 10, 2010 Author: godvertiser | Filed under: Church, Ponderings, Reviews, Twitter
As technology advances the Church continues to evolve with it. There is a small but growing contingency setting out to define the frontier for the Church in the virtual world. Church online has moved beyond live online interactive broadcast worship. It now includes full church communities within Second Life and other similar virtual world platforms. I was able to get Neal Locke a current scholar completing his graduate work at Princeton Theological Seminary to help weigh in on the legitimacy of virtual world churches with respect to those with claims to the Reformed tradition of the Church. His guest post below is just a tip of the iceberg, and hopefully will open some eyes and spark some new creative thoughts for church leaders of the future.

As the proliferation of online communities like Facebook and Twitter continues to attract widespread attention and commentary, a more subtle revolution is taking place that will have more far-reaching consequences for church and culture—the advent of virtual reality.

Projections by researchers in the technology industry indicate that 80% of active Internet users and Fortune 500 companies will be engaged in some sort of virtual reality platform within two years.[1] Analysis of current participation shows that well over 100 million people already are.[2]

As people continue to migrate into these virtual worlds, they bring their institutions with them—in the prominent virtual reality world of Second Life, for example, there are already presences maintained by major universities, corporations, government agencies—and churches.  The legitimacy of churches that function entirely in online virtual worlds has been the subject of much debate in the past year, and this will no doubt continue for some time. Reformed churches, however, are confessional, and thus guided by our our confessions. This seems an appropriate place to begin when exploring the issue of churches in virtual reality: How do the confessions define church? What do they have to say about presence and worship that transcends presence? How do they speak to the church in the midst of cultural, technological, and social upheaval? The reformers who wrote the confessions—even those in the last century—likely did not anticipate the particular reason for which these questions are now being raised, and yet their work displays a remarkable understanding of human nature, society, and theology. In this way they offer both guidance and example for those who seek to be the church in the virtual world.

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To begin to explore these questions, I believe we need to take a look at different ways in which the Confessions describe or speak about the church, especially those ways that highlight a dualistic tension between two seeming extremes. This will be helpful in raising a wide variety of ways in which the Reformed heritage intersects and intertwines with issues surrounding churches in virtual reality. In addition, the classic Reformed “Marks of the Church” can be used to see how online churches measure up.  As the church in a virtual reality is further defined , a look at other distinguishing “marks” of the church hinted at, but not prominent in the Confessions can be read with an eye toward those that seem to hold particular promise for fresh expression in online churches.

For churches in virtual worlds, there are still many challenges, both theological and practical.  But the weight and thrust of the Reformed Confessions does not seem to condemn participation in them, nor does it seem to deny their legitimacy. In fact, the bold spirit of innovation in which many of the Confessions were written seems an argument in favor of new and experimental types of churches.

And yet, the Confessions do caution and admonish, striking a careful balance between a Roman church that refuses to be reformed, and Anabaptist churches who have gone too far. Perhaps this is the via media that Reformed churches in virtual worlds ought to seek out—not hanging back, but neither striking out empty-handed. Let them take the cherished Confessions along, freshly elevating neglected sections from newly digitized pages, but still finding familiar ways to proclaim the Word, administer the sacraments, and exercise discipline.

They will be a pixelated people, dispersed yet gathered, and visibly set apart by the God whose grace fills and transcends all of creation (including technology) to reach the elect in every time and place.

[footnotes]
1 Gartner Research, “Gartner Says 80 Percent of Active Internet Users Will Have A “Second Life” in the Virtual World by the End of 2011”; available from http://www.gartner.com/it/page.jsp?id=503861; Internet; accessed 20 January  2010.
2 Kzero Worldswide, “Looking across the metaverses. Total registered accounts.”; available from http://www.kzero.co.uk/blog/?p=1832; Internet; accessed 20 January 2010.

The Bible 1.0

Feb 9, 2010 Author: godvertiser | Filed under: Bible, Ponderings

Most Christians haven’t had the chance to hang out in the local Jewish synagogue or travel to Israel extensively. Thus, you may not have ever seen an original handwritten Torah scroll up close and in person, fully unfurled. Notice the handling of the scroll itself so no fingers actually touch it.

To see the entire Torah written in Hebrew freehand, not by machine was and is awe-inspiring in itself.

Take a quick looksie:

We get so excited about the latest and greatest versions of the Bible that sometimes we forget to reflect about the Bible 1.0.

Accordance Has Given My PC A Split Personality

Feb 6, 2010 Author: godvertiser | Filed under: Resources, Reviews, Thumbs Up

I can’t believe my eyes.

My PC is now a MACINTOSH computer. Seriously.

And all I did was follow the installation directions that came with the Accordance for PC I recently received from Oak Tree Software to review.

Basically, whenever I want to run Accordance, all I have to do now is rev up my Mac emulator (called Basilik II) via a desktop shortcut, just like any other application:


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Then a full-screen Macintosh computer comes to life on my PC:


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After “start-up,” you get a full Macintosh desktop, complete with top of the screen menus and its own virtual hard drives (which you configure during installation) and all. You’ll notice my Accordance Folder open on the left of the Mac desktop with all my Accordance goodies ready to run:

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And just as if I’m running Accordance on the Mac, I can launch the actual bible study application by clicking on the Accordance icon:

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And voila!

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I must say that the installation documentation was one of the best manuals I’ve used for installing software on a Mac or PC. And because we have to install and configure the Basilisk II Mac emulator application on the PC before you can install Accordance for Mac (on the PC which thinks it is a Mac!), there’s risk of getting derailed or discouraged along the way. But this documentation had detailed screen shots for *every single* move you make between inserting the install DVD to getting to run accordance for the first time on the PC. It was super easy.

Now I just have to go back to the Training DVD which came with the package and start to watch some intro videos so I can get a good handle on the application. If the training is as well thought out as the installation docs, I’m completely excited to engage with the Accordance platform training DVD. Afterall, who likes going through instruction manuals? But so far, these guys have made it super simple to follow-along. I kind of understand why Mac users tend to rave about Accordance. Now there doesn’t seem to be a reason for PC users not to do the same!

Are you an Accordance user (either on the Mac or PC)? Got any tips for me as I dive into the text (my current anchor text to exegete is Luke 11:5-13)? Please leave them as comments below!



Disclosure of Material Connection: Here’s some legalspeak about sponsored posts. . .I have not received any compensation for writing this post other than a complimentary review copy of the software package mentioned. I have no material connection to any of the the brands or products/services mentioned in this post. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

Will You See God At The Superbowl?

Feb 6, 2010 Author: godvertiser | Filed under: Church Marketing Tactics, Ponderings

Mosaic Church has made the finalists in this year’s television commercial showdown sponsored by Doritos:

The church, led by Erwin McManus, has already won $25,000 for becoming one of the 6 finalists. The masses were invited to vote for their favorite over at www.crashthesuperbowl.com. And the winning tv commercial will not be announced until the actual Superbowl commercial is run during the Superbowl.

Erwin McManus explains in this video clip a little about their tv project, and why they want you to support their cause over at www.VoteForCasket.com

The 30-second spot is bringing a lot of attention to Mosiac Church. The big question of course is if this type of engagement with secular culture is worth it for the church and the Church (with a capital “C”). Of course, any church pursuing this sort of mass-media tactic to gain attention will garner a lot of support and criticism at the same time.

Phil Cooke, a Christian producer, filmmaker and author has commented about Mosaic’s tv commercial:

Nobody’s going to fall on their knees and accept Jesus as a result of this spot. But advertisers on Madison Avenue spend millions on a Super Bowl spot because they know it influences people,” said Cooke, the producer. “It might not get someone converted, but I think it will get someone to say, ‘Maybe there is something I ought to investigate.“‘

source:FoxNews

I leave you with TWO QUESTIONS:

  • What do you think of the actual tv commercial?
  • Did Mosaic cross the line by spending their time, money and energy toward this contest?

Please share your reaction and thoughts in a blog comment below.


UPDATE @ 7:09 PM SUPERBOWL SUNDAY. . . IT AIRED! Congratulations Mosaic Church, congratulations to the Church.

Chuck E. Theology

Feb 5, 2010 Author: godvertiser | Filed under: Ponderings, Seminary

Today, I had the pleasure of doing something which I believe hasn’t ever been done!

It was a first. A first for me, and most probably a first for the world:

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I bet that no one has every pursued seriously theological ponderings in the world of Chuck E.

It was one of the best reading sessions I’ve had. Complete concentration and complete fun with the kids afterwards. I found out that no one bothers or tries to interrupt you when you’re busy with a highlighter and serious reading in front of you at Chuck E. Cheese.  The kids are fully occupied within a couple of feet of me all the while in a contained environment.  And just to put it into context, we’re talking a brand new, two-story, fully renovated with “new carpet smell,” stocked with all the latest video games for $0.125/game facility (and of course, complete with singing animatronics and purell stations throughout!).  A win-win situation, I proclaim!

Go ahead, let the predictable *jokes* comments get posted. Just saying ahead of time that “suffering” can be relative and based on perspective!

Sign of the Times

Feb 2, 2010 Author: godvertiser | Filed under: Ponderings

Today, I’m sharing a public service announcement here on Godvertiser.com

Look what I found around town recently…

Sometimes “Mom knows best”. So much so that they make a sign to remind everyone - including you and me!

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The Late, Great, Bibleworks 8

Feb 2, 2010 Author: Kenny Jahng | Filed under: Resources, Reviews

If you have a PC and want to dive deep into the Scriptures, you’ll likely come across Bibleworks Bible Study software. It’s a robust package that aims to help you with Biblical exegesis work. There are tons of bells and whistles to keep you occupied when doing research about any verse, passage or chunk of the Bible.

I’m happy to have gotten my hands on a copy of Bibleworks 8, their latest version to try out.

CALLING ALL BIBLEWORKS 8 USERS: If you’re already a BW8 user, would you share either (or both) of two things with me in the comments below?

1) What’s your MOST used function or features of Bibleworks?
2) What’s the one thing you wish BibleWorks would have or change to make your life easier?


Disclosure of Material Connection: Here’s some legalspeak about sponsored posts. . .I have not received any compensation for writing this post other than a complimentary review copy of the software package mentioned. I have no material connection to any of the the brands or products/services mentioned in this post. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

Let’s Do The Wave

Jan 31, 2010 Author: godvertiser | Filed under: Resources, Thumbs Up

Last year, we packed our bags and headed to Virginia Beach for Wave Conference.

It was a great time for me to learn from some great ministry leaders, meet one of my fav pastors, spend some great family time together on the beach and really recharge my soul. The worship center at Wave Church is just awe-some. If you ever have a chance to go see Pastor Steve at Wave Church, you really should.

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0908-wave-conference-2-smallThis summer we’re trying to figure out what to do, but it looks like the combination of Wave Conference 2010 and getting a chance to play with the kids on one of the best beaches on the east coast is making Wave 2010 a very strong candidate for a summer trip at the beginning of August.

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Early bird registration of $70 doesn’t hurt either. A great price for a great weekend. [fyi, don't know about this year, but last year, child care was available for only $5/child...and no, that's not a typo. They have a great kids ministry area complete with indoor jungle gym, they rented outdoor bouncy inflatables, did crafts, etc]

If you’re going to Wave 2010, definitely leave a shoutout in the comments below! Perhaps we can coordinate a meet-up at the event too!

What conference(s) are you going to this year and is there anything that makes it a must-go-to experience? Please share your planned big trips and leave a comment below!