Church Marketing Ideas, Experiments, Lessons and Pitfalls For Right Now (yes, now!) and the Future.

The 3 Top Reasons Why People Are Leaving The Church

Mar 10, 2010 Author: godvertiser | Filed under: Church, Ponderings

Sometimes the ministries can become consumed with who comes in through the front door of the church.

Our churches build out extensive outreach campaigns, coordinate home visits for new comers, employ direct mail and other church marketing tactics.

But there’s another door that goes unguarded and it’s becoming a big problem.  In fact, it’s big enough that 52,000 people a week leave the church through the back door.  That’s a lot of people.  No wonder our pews, especially in the mainline denominational churches are becoming a little bit more spacious every Sunday.  This is exactly why the church is dying, some may say.

people-leaving-the-church-exit

Once you’re paying attention to the mass exodus out the back door of the church by existing members and attenders, I’m sure it is easy to guess why.  But do your guesses match-up with reality?

Here are the top 3 reasons why thousands of frustrated people are leaving the church in droves.

  1. They do not believe they are being told the “gospel truth” by their pastors
  2. They do not believe the church provides true Christian fellowship and community; and
  3. They do not believe their individual giftedness and spiritual purpose on earth, as part of a body, are recognized.

“In short, American Christians increasingly feel like strangers within the church that is supposed to be the body of Christ,” according to W. Hendricks, author of Exit Interviews

What is your church doing specifically to guard against #1, #2 or #3 above? Please share your thoughts with us and leave a comment right now.

Faith Has No Boundaries: 290,000 Go To Viritual Pilgrimage

Mar 6, 2010 Author: godvertiser | Filed under: Church, Web

Perhaps the Protestants *do* have something learn from the Vatican even after breaking away a long time ago.

First Pope Benedict XVI said to his troops, go ahead and blog away!

Next he launched his own YouTube channel - called Pope2You (gotta love that!)

If you’re a Pope that’s hip with YouTube, you’re obviously already on Facebook.

And what ultra-hip clergy would be without his own Pope Iphone App?

If these were not evidence that the Catholic Church has embraced the digital sanctuary and church online, here’s another dose of example of how the Vatican sees technology’s usefulness and validity in the expression of faith:

Every year, over 1 million of the 5 million people in Costa Rica make a yearly pilgrimage to the Nuestra Señora de los Angeles Basilica in Cartago.  But with H1N1 making the rounds, the country’s top health official banned the pilgrimage last year.  What did the Catholic Church do?

Nope, they didn’t protest (well, of course they did a little).

But instead, they embraced technology and launched www.romeriavirtual.com to that hundreds of thousands could still participate in the 288 year old religious ritual — and still do it in community.

Participants log in, upload a photo, choose their own walking feet/shoes and make the pilgrimage online amidst thousands of others doing it at the same time, sharing all the while to the destination, Basílica de Nuestra Señora de los Ángeles (Our Lady of the Angels Basilica):

The H1N1 threat has subsided enough that the offline pilgrimage is back on this year, but what’s happened is that a virtual version has been birthed and will continue as this new tradition evolves and becomes part of the annual rite now involving participants from around the world.

You might say that, faith really does have no boundaries — at least in this case!

Introducing Jesus DELUXE?

Mar 5, 2010 Author: godvertiser | Filed under: Ponderings, Reviews

I have no idea who is behind this product I came across on Amazon today, but IMHO, their product marketing guys need a little help.

Christian themed book, music and other products are big business these days. . .

Christian themed toys are a big business these days. . .

But for some reason, I just didn’t think I would ever encounter this action figure, at least not in this manifestation of it:

jesus-deluxe-action-figure

There’s two things that just struck me when I first saw this:

  1. Why is there a “DELUXE” version of Jesus?  What is a plain old Jesus then?
  2. How do you discount Jesus…by 7%?

What would kids do with Jesus Deluxe anyway? The fish and loaves of bread are a good idea, but without the “after” what good are they to tell stories or really portray Jesus’ works?

This is either blasphemy or a brilliant way of reaching out to kids in a very contextual manner.  But which one is it?

Please leave a comment below and say your $0.02.

Gospel Aerobics Anyone?

Feb 24, 2010 Author: godvertiser | Filed under: Ponderings

This one left me without words to describe it.

Never would have thought about this one: Gospel Aerobics.

If you like this method of ‘praising Him’ you’ll like the Sanctified Slide

There’s 56 other Gospel Aerobics workout videos available where this one came from.  That’s more than a year’s worth if you work out once a week to this new expression of the Gospel.  Just think about it.

40 Doses of Inspiration for Pastors and Ministry Leaders

Feb 24, 2010 Author: godvertiser | Filed under: Resources, Thumbs Up

If you’re involved with ministry on a daily basis, you know that sometimes you need a breath of fresh air once in awhile.

This is what the AHA! web conference look like it is going to be.

It is a free conference that is webcast just like The Nines, recently put on 09/09/09 by Leadership Network.

They’re back, but this time it’s 40 speakers providing 40 great aha! moments.

So sign-up and clear out next Wednesday March 3rd on your calendar.

aha-webconference-leadershipnetwork

Here’s why you should register now:

  • It’s FREE.
  • It’s a one-day event, no need to kill your week or weekend
  • Instead of just one or a couple of people going to a conference, you can make it an group event in your church or ministry org.  Put it up on the big screen and inspire everyone on your team!
  • Did I mention, it’s FREE?
  • It’s efficient — you get to hear great content from FORTY leaders in our field in one place.

Are you planning to register?  Please leave a comment with which of the 40 speakers interests you the most right now

There’s tons of stuff that you should be doing with your church website.

But at the base of it all, one of the most important things that matter are the 3 C’s for church websites:

  1. CONTENT
  2. CONTENT
  3. CONTENT

Pastors and church webmasters are always struggling on how to churn out relevant content that will pull current church members back to the site more than the first week after announcing the website was revamped, relaunched, etc.

Surveys and polls are a great way, but most implementations to date have been awkward and non-optimal.  Here’s one that someone how gets people to answer multiple questions - it strangely works to get people to answer even looooooonnnnnng surveys with over 100+ questions.

What is the first survey you are going to set-up on your site after reading this post? Please feel free to link to the page on your website that includes a survey or poll to we can see examples in action.


Do you pray?

1-Step Bible Link Tool Does Hebrew

Feb 23, 2010 Author: godvertiser | Filed under: Bible, Resources, Social Media, Uncategorized

This year, I launched a simple 1-step Bible look-up web app, http://wordof.gd/

This neat little shortcut service allows you to go straight to any Bible text and the specific translation you want right from the browser URL line.

It also allows you to confidently create shortcut url links to any specific passage you want that you can write on the fly for email, twitter, facebook, etc.

Think: Bible links for social media.

Currently the WordOf.Gd supports over 30 different translations including a Spanish version of the Bible.   Just add any bible verse(s) after wordof.gd/_______ and if you want a specific translation, just put the translation abbreviation at the end.

wordofgd-how-to

Because pastors and seminary students are often trying to reference and compare any Old Testament text to the original Hebrew language.  Someone recently commented it would be nice if you could pull up both English and Hebrew texts on the same page to compare using wordof.gd. . . Just like an interlinear bible you would pull off the shelf in hardcopy.

Ok, we can do that!

Read the rest of this entry »

The Reality of Prayer in Virtual Reality

Feb 21, 2010 Author: godvertiser | Filed under: Church, Ponderings, Reviews, Twitter

Tonight I teleported over to the 1st Presbyterian Church of Second Life and joined a prayer gathering in the virtual world.

I’ve done church online, video chats, tokbox multi-user web conf prayer meetings, I’ve even been to LifeChurch.tv in Second Life before.

But this Second Life virtual reality prayer meeting was a first for me today.

10 people stopped by this evening as we gathered in a taize-style prayer mini-service in a circle of comfy (looking at least) floor cushions.

prayer-second-life2

Here’s my first thoughts as I left the meeting tonight.

The technology seems to still get in the way of the experience.   Aside from voice chat not working for some members tonight, the learning curve for navigation, gestures,  audio-visual control, group chat, messaging, etc is all a challenge for new comers.

But if a church is to continuously attract new visitors, even in a virtual one, getting over the technical hurdles is one reality that needs to be addressed.  Of course, if you are more versed (spend more time) in this virtual reality environment, it would become infinitely more transparent. Perhaps ministry volunteers are needed to monitor and guide new visitors through the experience just as in off-line churches.  Perhaps more training can be offered via short videos or other methods on church websites, available before entering Second Life.

I realized that viritual church and church online are two completely separate things.  With church online such as www.lifechurch.tv or www.liquidchurch.com, the technology is basically transparent for most.  You are not bogged down continuously being reminded of the technology interface you are using to connect with others.  To give SL credit, I *was* handed a “newbie card” during the experience, which had some help notes to get me started on Second Life.  But most of it would be more useful only sif I had a sherpa guide next to me helping to decipher and lead me through it all.

The human connections are still real though.  Some of the concerns shared and emotions showed up big time.  One can’t help be frustrated that you want to be ever more present - be virtually there if you could.  (sorry, couldn’t resist!)

Bottom line is: Virtual church on Second Life still has a way to go before it is ready for mainstream exposure.

But in the meantime, digital explorers have found a place to roll up their sleeves and beat down a path for us for when we (and the technology) catches-up.

Church Sermon Series Planning Isn’t For Everyone

Feb 21, 2010 Author: godvertiser | Filed under: Church, Ponderings

Right now, I’m in the midst of sermon prep, so this one caught my eye.

It serves as a nice little reminder that sermon series planning isn’t for everyone.

Perhaps you should stick to the lectionary unless you are really called to go it on your own:

great-church-planning

Olympic-Sized Dreaming

Feb 13, 2010 Author: godvertiser | Filed under: Ponderings

The 2010 Winter Olympics are here!

As our family sat down to watch the opening ceremonies, we noticed a difference with these games.

The organizers chose to bring in the procession of nation teams early in the ceremonies, instead of the usual last spot in the evening’s program.  Typically, the athletes from all countries would have to hang out the entire night back stage or in parking lots waiting to come into the stadium.

The creative director wanted a communal, more intimate experience, even though there were thousands seated together this time around.  So this year, they brought in the different representatives nations from 82 countries toward the beginning of the program so that everyone could sit down together and experience it together — athletes, coaches and spectators assembling literally from all nations around there world in one place.

As we noticed this, I started to dream. . .

What if . . .

under-one-roof-one-cross

. . . the world came together every 4 years for Olympic-sized worship under one roof, one cross?