I should have known that good ol’ American institution — McDonald’s — has an even older fish story related to Lent.

In turns out that 23% of all Fish-O-Fillets sold annually are consumed during Lent season.  Actually, the Fish-O-Fillet was originally created specifically for the 87% of McDonald’s customers who were Catholic — and thus observing the obligatory tradition of giving up meat for Friday meals during Lent.

What is interesting to me is that this seems like a typical bottom-dollar motivated story.  But another read on it would be that when almost 90% of your audience consciously tries to avoid meat during meals during a month every year, coming up with a non-meat alternative on the menu could also be seen as serving your customers (no pun intended!).

The other thing is that McDonald’s doesn’t make a direct, explicit appeal to Catholics or the religious calendar with its Fish-O-Fillet.   This seems a bit softer than the “get the most out of Lent” message from Legal Sea Foods we saw previously.

On the other hand, McDonald’s does ramp up its marketing for the meatless menu item during the Lent Season:

Apparently Catholics aren’t the only ones that enjoy Fish sandwiches on the McDonald’s menu since it is the only menu item that can be eaten at McDonald’s by people of some other faiths.

Is this like offering vegetarian options on a restaurant menu so that everyone who comes can enjoy something when you go?

So what do you think about all this?  PLEASE share your own voice and leave a comment below.

So what types of consumer marketed products comes to mind in our commercialized secular culture with this Holy religious season?

Cadbury Easter Eggs?

Marshmellow Peeps?

Go on, keep thinking. . .

How about LOBSTERS?

I just got an email from a merchant with suggestions for a new spin on the whole Easter/Lent marketing thing:

• TRY PUSHING LOBSTERS FOR LENT!

I’ve never thought about or even recognized any other product categories that have pursued LENT-based marketing.  Have you?

Legal Sea Foods is a premium product, and they certainly aspire to excellence in their business.  Their company is not a slimy or take-the-shortcuts-in-business type enterprise IMHO.  So shady business practices (or marketing practices for that matter) isn’t something which I normally associate with this company in particular.  (I have no idea if the founders are Xtian or not).  But I have to hand it to them that this one is quite creative.

As Legal Sea Foods tries to position themselves as a prominent option for “meatless Friday dinner ideas” –  Are they doing a service? Or are they exploiting the religious calendar?

I guess the question is where exactly are the boundaries for merchants to engage with those trying to live out their faith.

If you are ready to condemn Legal Sea Foods, what about the explicitly Christian companies that push other types of promotional Lent/Easter related products — like the re-purposed rubber wristbands as Lent reminders that I recently received at church — are these companies equally guilty of exploiting this community too?

My one criticism that does come to mind is that if this is *not* a simple ploy to exploit the church calendar, it would have been better to see the click through landing pages (or even a section on their site) helping their customers to explore the topic of meatless dinner alternatives. . . How about some sea food recipes? Or customer stories of their own family traditions involving friday night fish fry’s for dinner, etc, etc.  Once they become an actual resource, and not just a salesman, the authenticity in their communications efforts can really shine through.

Please leave a comment below with your thoughts on this issue.  I’m very interested to see what you think!

Our churches build out extensive outreach campaigns, coordinate home visits for new comers, employ direct mail and other church marketing tactics.

But there’s another door that goes unguarded and it’s becoming a big problem.  In fact, it’s big enough that 52,000 people a week leave the church through the back door.  That’s a lot of people.  No wonder our pews, especially in the mainline denominational churches are becoming a little bit more spacious every Sunday.  This is exactly why the church is dying, some may say.

Once you’re paying attention to the mass exodus out the back door of the church by existing members and attenders, I’m sure it is easy to guess why.  But do your guesses match-up with reality?

Here are the top 3 reasons why thousands of frustrated people are leaving the church in droves.

1. They do not believe they are being told the “gospel truth” by their pastors
2. They do not believe the church provides true Christian fellowship and community; and
3. They do not believe their individual giftedness and spiritual purpose on earth, as part of a body, are recognized.

“In short, American Christians increasingly feel like strangers within the church that is supposed to be the body of Christ,” according to W. Hendricks, author of Exit Interviews

What is your church doing specifically to guard against #1, #2 or #3 above? Please share your thoughts with us and leave a comment right now.

First Pope Benedict XVI said to his troops, go ahead and blog away!

Next he launched his own YouTube channel - called Pope2You (gotta love that!)

If you’re a Pope that’s hip with YouTube, you’re obviously already on Facebook.

And what ultra-hip clergy would be without his own Pope Iphone App?

If these were not evidence that the Catholic Church has embraced the digital sanctuary and church online, here’s another dose of example of how the Vatican sees technology’s usefulness and validity in the expression of faith:

Every year, over 1 million of the 5 million people in Costa Rica make a yearly pilgrimage to the Nuestra Señora de los Angeles Basilica in Cartago.  But with H1N1 making the rounds, the country’s top health official banned the pilgrimage last year.  What did the Catholic Church do?

Nope, they didn’t protest (well, of course they did a little).

But instead, they embraced technology and launched www.romeriavirtual.com to that hundreds of thousands could still participate in the 288 year old religious ritual — and still do it in community.

Participants log in, upload a photo, choose their own walking feet/shoes and make the pilgrimage online amidst thousands of others doing it at the same time, sharing all the while to the destination, Basílica de Nuestra Señora de los Ángeles (Our Lady of the Angels Basilica):

The H1N1 threat has subsided enough that the offline pilgrimage is back on this year, but what’s happened is that a virtual version has been birthed and will continue as this new tradition evolves and becomes part of the annual rite now involving participants from around the world.

You might say that, faith really does have no boundaries — at least in this case!

Christian themed book, music and other products are big business these days. . .

Christian themed toys are a big business these days. . .

But for some reason, I just didn’t think I would ever encounter this action figure, at least not in this manifestation of it:

There’s two things that just struck me when I first saw this:

1. Why is there a “DELUXE” version of Jesus?  What is a plain old Jesus then?
2. How do you discount Jesus…by 7%?

What would kids do with Jesus Deluxe anyway? The fish and loaves of bread are a good idea, but without the “after” what good are they to tell stories or really portray Jesus’ works?

This is either blasphemy or a brilliant way of reaching out to kids in a very contextual manner.  But which one is it?

Please leave a comment below and say your $0.02.

Never would have thought about this one: Gospel Aerobics.

If you like this method of ‘praising Him’ you’ll like the Sanctified Slide

There’s 56 other Gospel Aerobics workout videos available where this one came from.  That’s more than a year’s worth if you work out once a week to this new expression of the Gospel.  Just think about it.

This is what the AHA! web conference look like it is going to be.

It is a free conference that is webcast just like The Nines, recently put on 09/09/09 by Leadership Network.

They’re back, but this time it’s 40 speakers providing 40 great aha! moments.

So sign-up and clear out next Wednesday March 3rd on your calendar.

Here’s why you should register now:

• It’s FREE.
• It’s a one-day event, no need to kill your week or weekend
• Instead of just one or a couple of people going to a conference, you can make it an group event in your church or ministry org.  Put it up on the big screen and inspire everyone on your team!
• Did I mention, it’s FREE?
• It’s efficient — you get to hear great content from FORTY leaders in our field in one place.

Are you planning to register?  Please leave a comment with which of the 40 speakers interests you the most right now

But at the base of it all, one of the most important things that matter are the 3 C’s for church websites:

1. CONTENT
2. CONTENT
3. CONTENT

Pastors and church webmasters are always struggling on how to churn out relevant content that will pull current church members back to the site more than the first week after announcing the website was revamped, relaunched, etc.

Surveys and polls are a great way, but most implementations to date have been awkward and non-optimal.  Here’s one that someone how gets people to answer multiple questions - it strangely works to get people to answer even looooooonnnnnng surveys with over 100+ questions.

What is the first survey you are going to set-up on your site after reading this post? Please feel free to link to the page on your website that includes a survey or poll to we can see examples in action.

Do you pray?

As our family sat down to watch the opening ceremonies, we noticed a difference with these games.

The organizers chose to bring in the procession of nation teams early in the ceremonies, instead of the usual last spot in the evening’s program.  Typically, the athletes from all countries would have to hang out the entire night back stage or in parking lots waiting to come into the stadium.

The creative director wanted a communal, more intimate experience, even though there were thousands seated together this time around.  So this year, they brought in the different representatives nations from 82 countries toward the beginning of the program so that everyone could sit down together and experience it together — athletes, coaches and spectators assembling literally from all nations around there world in one place.

As we noticed this, I started to dream. . .

What if . . .

. . . the world came together every 4 years for Olympic-sized worship under one roof, one cross?

One side effect of having this megachurch adopting the iPhone app platform for live online mobile worship is that this also basically legitimizes this medium of “doing church.”

The Saddleback Church iPhone app has links to Twitter and Facebook to keep you connected with Rick Warren’s social media web.  You can also view live streaming video of worship services at Saddleback Church.

When you’re on the go, there’s also an easy menu of recent video sermon messages which you can watch on demand.

Just like the Gospel, the Saddleback iPhone app is free.

Here’s one way to share your love of God, love of others and love of Twitter all in one place — your Twitter background.

Go ahead, follow the instructions below to get the latest free Twitter background with a valentine theme here at Godvertiser.com’s Free Christian Twitter Background Series.

How to upload a custom background to your Twitter account:

1. Log in
2. In top navigation bar, click Settings (or go to http://twitter.com/account/settings)
3. Click the last settings tab, Design
4. Select a template, change your text and background colors, or upload your background image
5. Save your changes

If you end up using one of our free Christian Twitter backdrops, make sure to leave a link to your Twitter profile and share it with us!

Projections by researchers in the technology industry indicate that 80% of active Internet users and Fortune 500 companies will be engaged in some sort of virtual reality platform within two years.[1] Analysis of current participation shows that well over 100 million people already are.[2]

As people continue to migrate into these virtual worlds, they bring their institutions with them—in the prominent virtual reality world of Second Life, for example, there are already presences maintained by major universities, corporations, government agencies—and churches.  The legitimacy of churches that function entirely in online virtual worlds has been the subject of much debate in the past year, and this will no doubt continue for some time. Reformed churches, however, are confessional, and thus guided by our our confessions. This seems an appropriate place to begin when exploring the issue of churches in virtual reality: How do the confessions define church? What do they have to say about presence and worship that transcends presence? How do they speak to the church in the midst of cultural, technological, and social upheaval? The reformers who wrote the confessions—even those in the last century—likely did not anticipate the particular reason for which these questions are now being raised, and yet their work displays a remarkable understanding of human nature, society, and theology. In this way they offer both guidance and example for those who seek to be the church in the virtual world.

To begin to explore these questions, I believe we need to take a look at different ways in which the Confessions describe or speak about the church, especially those ways that highlight a dualistic tension between two seeming extremes. This will be helpful in raising a wide variety of ways in which the Reformed heritage intersects and intertwines with issues surrounding churches in virtual reality. In addition, the classic Reformed “Marks of the Church” can be used to see how online churches measure up.  As the church in a virtual reality is further defined , a look at other distinguishing “marks” of the church hinted at, but not prominent in the Confessions can be read with an eye toward those that seem to hold particular promise for fresh expression in online churches.

For churches in virtual worlds, there are still many challenges, both theological and practical.  But the weight and thrust of the Reformed Confessions does not seem to condemn participation in them, nor does it seem to deny their legitimacy. In fact, the bold spirit of innovation in which many of the Confessions were written seems an argument in favor of new and experimental types of churches.

And yet, the Confessions do caution and admonish, striking a careful balance between a Roman church that refuses to be reformed, and Anabaptist churches who have gone too far. Perhaps this is the via media that Reformed churches in virtual worlds ought to seek out—not hanging back, but neither striking out empty-handed. Let them take the cherished Confessions along, freshly elevating neglected sections from newly digitized pages, but still finding familiar ways to proclaim the Word, administer the sacraments, and exercise discipline.

They will be a pixelated people, dispersed yet gathered, and visibly set apart by the God whose grace fills and transcends all of creation (including technology) to reach the elect in every time and place.

[footnotes]

1 Gartner Research, “Gartner Says 80 Percent of Active Internet Users Will Have A “Second Life” in the Virtual World by the End of 2011”; available from http://www.gartner.com/it/page.jsp?id=503861; Internet; accessed 20 January  2010.

2 Kzero Worldswide, “Looking across the metaverses. Total registered accounts.”; available from http://www.kzero.co.uk/blog/?p=1832; Internet; accessed 20 January 2010.

To see the entire Torah written in Hebrew freehand, not by machine was and is awe-inspiring in itself.

Take a quick looksie:

We get so excited about the latest and greatest versions of the Bible that sometimes we forget to reflect about the Bible 1.0.

My PC is now a MACINTOSH computer. Seriously.

And all I did was follow the installation directions that came with the Accordance for PC I recently received from Oak Tree Software to review.

Basically, whenever I want to run Accordance, all I have to do now is rev up my Mac emulator (called Basilik II) via a desktop shortcut, just like any other application:

Then a full-screen Macintosh computer comes to life on my PC:

Now I just have to go back to the Training DVD which came with the package and start to watch some intro videos so I can get a good handle on the application. If the training is as well thought out as the installation docs, I’m completely excited to engage with the Accordance platform training DVD. Afterall, who likes going through instruction manuals? But so far, these guys have made it super simple to follow-along. I kind of understand why Mac users tend to rave about Accordance. Now there doesn’t seem to be a reason for PC users not to do the same!

Are you an Accordance user (either on the Mac or PC)? Got any tips for me as I dive into the text (my current anchor text to exegete is Luke 11:5-13)? Please leave them as comments below!

The church, led by Erwin McManus, has already won $25,000 for becoming one of the 6 finalists. The masses were invited to vote for their favorite over at www.crashthesuperbowl.com. And the winning tv commercial will not be announced until the actual Superbowl commercial is run during the Superbowl.

Erwin McManus explains in this video clip a little about their tv project, and why they want you to support their cause over at www.VoteForCasket.com

The 30-second spot is bringing a lot of attention to Mosiac Church. The big question of course is if this type of engagement with secular culture is worth it for the church and the Church (with a capital “C”). Of course, any church pursuing this sort of mass-media tactic to gain attention will garner a lot of support and criticism at the same time.

“Phil Cooke, a Christian producer, filmmaker and author has commented about Mosaic’s tv commercial:

Nobody’s going to fall on their knees and accept Jesus as a result of this spot. But advertisers on Madison Avenue spend millions on a Super Bowl spot because they know it influences people,” said Cooke, the producer. “It might not get someone converted, but I think it will get someone to say, ‘Maybe there is something I ought to investigate.“‘

source:FoxNews

I leave you with TWO QUESTIONS:

• What do you think of the actual tv commercial?
• Did Mosaic cross the line by spending their time, money and energy toward this contest?

Please share your reaction and thoughts in a blog comment below.

It was a first. A first for me, and most probably a first for the world:

I bet that no one has every pursued seriously theological ponderings in the world of Chuck E.

It was one of the best reading sessions I’ve had. Complete concentration and complete fun with the kids afterwards. I found out that no one bothers or tries to interrupt you when you’re busy with a highlighter and serious reading in front of you at Chuck E. Cheese.  The kids are fully occupied within a couple of feet of me all the while in a contained environment.  And just to put it into context, we’re talking a brand new, two-story, fully renovated with “new carpet smell,” stocked with all the latest video games for $0.125/game facility (and of course, complete with singing animatronics and purell stations throughout!).  A win-win situation, I proclaim!

Go ahead, let the predictable *jokes* comments get posted. Just saying ahead of time that “suffering” can be relative and based on perspective!

Look what I found around town recently…

Sometimes “Mom knows best”. So much so that they make a sign to remind everyone - including you and me!

I’m happy to have gotten my hands on a copy of Bibleworks 8, their latest version to try out.

CALLING ALL BIBLEWORKS 8 USERS: If you’re already a BW8 user, would you share either (or both) of two things with me in the comments below?

1) What’s your MOST used function or features of Bibleworks?
2) What’s the one thing you wish BibleWorks would have or change to make your life easier?

Disclosure of Material Connection: Here’s some legalspeak about sponsored posts. . .I have not received any compensation for writing this post other than a complimentary review copy of the software package mentioned. I have no material connection to any of the the brands or products/services mentioned in this post. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

It was a great time for me to learn from some great ministry leaders, meet one of my fav pastors, spend some great family time together on the beach and really recharge my soul. The worship center at Wave Church is just awe-some. If you ever have a chance to go see Pastor Steve at Wave Church, you really should.

This summer we’re trying to figure out what to do, but it looks like the combination of Wave Conference 2010 and getting a chance to play with the kids on one of the best beaches on the east coast is making Wave 2010 a very strong candidate for a summer trip at the beginning of August.

Early bird registration of $70 doesn’t hurt either. A great price for a great weekend. [fyi, don't know about this year, but last year, child care was available for only $5/child...and no, that's not a typo. They have a great kids ministry area complete with indoor jungle gym, they rented outdoor bouncy inflatables, did crafts, etc]

If you’re going to Wave 2010, definitely leave a shoutout in the comments below! Perhaps we can coordinate a meet-up at the event too!

What conference(s) are you going to this year and is there anything that makes it a must-go-to experience? Please share your planned big trips and leave a comment below!

Most churches think evangelism and visitor retention is a big deal. Churches create tactical plans, committees, strategy and more.

But the big secret is that it all starts with “Hello!” — Does EVERY PERSON in your church or ministry live this out?

One of my randomization rituals entails taking one day a month and committing to saying hello to EVERY PERSON that I cross paths with throughout the day. Sounds easy, sounds silly, but it is actually pretty hard to do! Our culture and society (especially in NYC!) has become a society of strangers existing together. Just get onto an elevator full of people and you’ll understand just how close we can be with others and still never bother to say a simple greeting.

If you are self-aware of this simple practice, you might be surprised at just how often you choose to look away, look at the floor, stay silent, or just simply walk right past people you do not know.

Remember that culture is formed top-down. So your behavior is critical in influencing how others in your spheres of influence actually act. What’s more is that I’m willing to bet that if everyone in your church has a mindset to simply say “Hello!” or “Good morning!” or “Good afternoon!” or “Hi there!” to every person they personally see coming into the building, you’re attendance will change within weeks. Seriously.

Do you yourself say “Hello!” to everyone you see at church? And what do you think about this one-word answer to visitor retention in your church? Please leave a comment below and share what you decide after reading this post.

LOCATION: Westminster Theological Seminary in Glenside, PA

SCHEDULE: Saturday, February 27, 2010

BibleWorks Essentials Workshop — 8:30 - 11:30 a.m.

BibleWorks Intermediate Workshop — 1 - 4 p.m.

FEES: $30 per workshop

REGISTRATION: Online or call 888-747-8200

And recenlty, Oak Tree Software recently shipped me a comp review copy of their Accordance 8 Bible Study Software for Mac.

The only thing is that I have a PC!

No worries though — Because their software works completely on the PC — all you need is their Accordance 8 with a twist. . .

Disclosure of Material Connection: Here’s some legalspeak about sponsored posts. . .I have not received any compensation for writing this post other than a complimentary review copy of the software package mentioned. I have no material connection to any of the the brands or products/services mentioned in this post. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”