Church Marketing Ideas, Experiments, Lessons and Pitfalls For Right Now (yes, now!) and the Future.
It’s FRIDAY!
Yup, another week gone by.
Like most Friday’s, it is a time for a pause and break from the weekly grind, for sure. Today, I am asking myself some questions which I bring up periodically:
Personally, if I’m not careful with how I live out my daily or weekly life, time flies by like a blur and all of a sudden I realize that I’m in a never ending pattern. Although it can be a healthy one, most of the time, it can be realized as a rut.
Doing the same thing over and over and over and over and over again…and with the sense of purpose lost in the air somewhere back there in the distant past.

So one of my most sacred praxis that I keep is a randomization ritual. Each month I carve out some time on my calendar and purposefully mix it all up. Do something different.
We all need some randomness in our lives. Otherwise, there’s a method to our madness madness to our [repetitious] methods.
Here’s some ideas for what I personally have considered for my own randomization rituals:
As you can see, they don’t need to be time intensive or cost intensive at all. But you can bet that the benefits will be intensive changes to your life as you continue to infuse randomization rituals into your weekly or monthly routines.
What other ideas do you have for randomization rituals? Please share some new ideas with me so I can try them out in my own life! Leave one or two ideas in the comments below.
As of now, there are 48 fully online churches that exist in the world like www.liquidchurch.com and www.lifechurch.tv.
Full-fledged online communities complete with pastoral leadership and ministry leaders specifically attending to the online participants around the world. “Online Church Pastor” is new title for many people to find out about.
CNN apparently has recently discovered that thousands of people are gathering online in community via the Internet.
Like many CNN segments, this one is cursory in nature, but at least it helps introduce the masses to this new, but fully-here-to-stay permutation of doing church:
What do you think was the takeaway which the public got from this TV segment? Is it an accurate portrayal of doing church online? Leave your thoughts in a comment below please!
Perhaps the Protestants *do* have something learn from the Vatican even after breaking away a long time ago.
First Pope Benedict XVI said to his troops, go ahead and blog away!
Next he launched his own YouTube channel - called Pope2You (gotta love that!)
If you’re a Pope that’s hip with YouTube, you’re obviously already on Facebook.
And what ultra-hip clergy would be without his own Pope Iphone App?
If these were not evidence that the Catholic Church has embraced the digital sanctuary and church online, here’s another dose of example of how the Vatican sees technology’s usefulness and validity in the expression of faith:
Every year, over 1 million of the 5 million people in Costa Rica make a yearly pilgrimage to the Nuestra Señora de los Angeles Basilica in Cartago. But with H1N1 making the rounds, the country’s top health official banned the pilgrimage last year. What did the Catholic Church do?
Nope, they didn’t protest (well, of course they did a little).
But instead, they embraced technology and launched www.romeriavirtual.com to that hundreds of thousands could still participate in the 288 year old religious ritual — and still do it in community.
Participants log in, upload a photo, choose their own walking feet/shoes and make the pilgrimage online amidst thousands of others doing it at the same time, sharing all the while to the destination, Basílica de Nuestra Señora de los Ángeles (Our Lady of the Angels Basilica):
The H1N1 threat has subsided enough that the offline pilgrimage is back on this year, but what’s happened is that a virtual version has been birthed and will continue as this new tradition evolves and becomes part of the annual rite now involving participants from around the world.
You might say that, faith really does have no boundaries — at least in this case!
If you’re involved with ministry on a daily basis, you know that sometimes you need a breath of fresh air once in awhile.
This is what the AHA! web conference look like it is going to be.
It is a free conference that is webcast just like The Nines, recently put on 09/09/09 by Leadership Network.
They’re back, but this time it’s 40 speakers providing 40 great aha! moments.
So sign-up and clear out next Wednesday March 3rd on your calendar.
Here’s why you should register now:
Are you planning to register? Please leave a comment with which of the 40 speakers interests you the most right now
There’s tons of stuff that you should be doing with your church website.
But at the base of it all, one of the most important things that matter are the 3 C’s for church websites:
Pastors and church webmasters are always struggling on how to churn out relevant content that will pull current church members back to the site more than the first week after announcing the website was revamped, relaunched, etc.
Surveys and polls are a great way, but most implementations to date have been awkward and non-optimal. Here’s one that someone how gets people to answer multiple questions - it strangely works to get people to answer even looooooonnnnnng surveys with over 100+ questions.
What is the first survey you are going to set-up on your site after reading this post? Please feel free to link to the page on your website that includes a survey or poll to we can see examples in action.
Do you pray?
This year, I launched a simple 1-step Bible look-up web app, http://wordof.gd/
This neat little shortcut service allows you to go straight to any Bible text and the specific translation you want right from the browser URL line.
It also allows you to confidently create shortcut url links to any specific passage you want that you can write on the fly for email, twitter, facebook, etc.
Think: Bible links for social media.
Currently the WordOf.Gd supports over 30 different translations including a Spanish version of the Bible. Just add any bible verse(s) after wordof.gd/_______ and if you want a specific translation, just put the translation abbreviation at the end.

Because pastors and seminary students are often trying to reference and compare any Old Testament text to the original Hebrew language. Someone recently commented it would be nice if you could pull up both English and Hebrew texts on the same page to compare using wordof.gd. . . Just like an interlinear bible you would pull off the shelf in hardcopy.
Ok, we can do that!
Tonight I teleported over to the 1st Presbyterian Church of Second Life and joined a prayer gathering in the virtual world.
I’ve done church online, video chats, tokbox multi-user web conf prayer meetings, I’ve even been to LifeChurch.tv in Second Life before.
But this Second Life virtual reality prayer meeting was a first for me today.
10 people stopped by this evening as we gathered in a taize-style prayer mini-service in a circle of comfy (looking at least) floor cushions.

Here’s my first thoughts as I left the meeting tonight.
The technology seems to still get in the way of the experience. Aside from voice chat not working for some members tonight, the learning curve for navigation, gestures, audio-visual control, group chat, messaging, etc is all a challenge for new comers.
But if a church is to continuously attract new visitors, even in a virtual one, getting over the technical hurdles is one reality that needs to be addressed. Of course, if you are more versed (spend more time) in this virtual reality environment, it would become infinitely more transparent. Perhaps ministry volunteers are needed to monitor and guide new visitors through the experience just as in off-line churches. Perhaps more training can be offered via short videos or other methods on church websites, available before entering Second Life.
I realized that viritual church and church online are two completely separate things. With church online such as www.lifechurch.tv or www.liquidchurch.com, the technology is basically transparent for most. You are not bogged down continuously being reminded of the technology interface you are using to connect with others. To give SL credit, I *was* handed a “newbie card” during the experience, which had some help notes to get me started on Second Life. But most of it would be more useful only sif I had a sherpa guide next to me helping to decipher and lead me through it all.
The human connections are still real though. Some of the concerns shared and emotions showed up big time. One can’t help be frustrated that you want to be ever more present - be virtually there if you could. (sorry, couldn’t resist!)
Bottom line is: Virtual church on Second Life still has a way to go before it is ready for mainstream exposure.
But in the meantime, digital explorers have found a place to roll up their sleeves and beat down a path for us for when we (and the technology) catches-up.
America’s favorite pastor and his church is now officially mobile.
One side effect of having this megachurch adopting the iPhone app platform for live online mobile worship is that this also basically legitimizes this medium of “doing church.”
The Saddleback Church iPhone app has links to Twitter and Facebook to keep you connected with Rick Warren’s social media web. You can also view live streaming video of worship services at Saddleback Church.


When you’re on the go, there’s also an easy menu of recent video sermon messages which you can watch on demand.
Just like the Gospel, the Saddleback iPhone app is free.
Valentine’s Day is upon us which is when you have the opportunity to display your LOVE.
Here’s one way to share your love of God, love of others and love of Twitter all in one place — your Twitter background.
Go ahead, follow the instructions below to get the latest free Twitter background with a valentine theme here at Godvertiser.com’s Free Christian Twitter Background Series.



If you end up using one of our free Christian Twitter backdrops, make sure to leave a link to your Twitter profile and share it with us!
Projections by researchers in the technology industry indicate that 80% of active Internet users and Fortune 500 companies will be engaged in some sort of virtual reality platform within two years.[1] Analysis of current participation shows that well over 100 million people already are.[2]
As people continue to migrate into these virtual worlds, they bring their institutions with them—in the prominent virtual reality world of Second Life, for example, there are already presences maintained by major universities, corporations, government agencies—and churches. The legitimacy of churches that function entirely in online virtual worlds has been the subject of much debate in the past year, and this will no doubt continue for some time. Reformed churches, however, are confessional, and thus guided by our our confessions. This seems an appropriate place to begin when exploring the issue of churches in virtual reality: How do the confessions define church? What do they have to say about presence and worship that transcends presence? How do they speak to the church in the midst of cultural, technological, and social upheaval? The reformers who wrote the confessions—even those in the last century—likely did not anticipate the particular reason for which these questions are now being raised, and yet their work displays a remarkable understanding of human nature, society, and theology. In this way they offer both guidance and example for those who seek to be the church in the virtual world.
To begin to explore these questions, I believe we need to take a look at different ways in which the Confessions describe or speak about the church, especially those ways that highlight a dualistic tension between two seeming extremes. This will be helpful in raising a wide variety of ways in which the Reformed heritage intersects and intertwines with issues surrounding churches in virtual reality. In addition, the classic Reformed “Marks of the Church” can be used to see how online churches measure up. As the church in a virtual reality is further defined , a look at other distinguishing “marks” of the church hinted at, but not prominent in the Confessions can be read with an eye toward those that seem to hold particular promise for fresh expression in online churches.
For churches in virtual worlds, there are still many challenges, both theological and practical. But the weight and thrust of the Reformed Confessions does not seem to condemn participation in them, nor does it seem to deny their legitimacy. In fact, the bold spirit of innovation in which many of the Confessions were written seems an argument in favor of new and experimental types of churches.
And yet, the Confessions do caution and admonish, striking a careful balance between a Roman church that refuses to be reformed, and Anabaptist churches who have gone too far. Perhaps this is the via media that Reformed churches in virtual worlds ought to seek out—not hanging back, but neither striking out empty-handed. Let them take the cherished Confessions along, freshly elevating neglected sections from newly digitized pages, but still finding familiar ways to proclaim the Word, administer the sacraments, and exercise discipline.
They will be a pixelated people, dispersed yet gathered, and visibly set apart by the God whose grace fills and transcends all of creation (including technology) to reach the elect in every time and place.