Church Marketing Ideas, Experiments, Lessons and Pitfalls For Right Now (yes, now!) and the Future.

Archive for the ‘Ponderings’ Category


Today I spent some time at a local airport that mainly serves small private planes.

There’s a flight school that gives instruction in a hanger right there off the runway. New pilots are commissioned after going through training that teaches the basics and live in-the-air lessons.

As I head out to a weekend retreat this week, I share some of the reflections about the spiritual highs that we may experience after an amazing Christian conference, church retreat or even after hearing a famous preacher’s semonic mastery in the pulpit.

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But there’s one crticial lesson of flying high that pilots are taught in flight school which God’s people may benefit from regarding their own personal faith journey. Check out this short video where I share my thoughts. . . (more…)

Culture Change On The Basketball Court Of A 6 Year Old

Aug 26, 2010 Author: godvertiser | Filed under: Ponderings

Today on the drive to basketball camp, my son started sharing with me some of the stories from yesterday on the court. Since he’s so young and not as many kids his age are enrolled in sports camps at this point, he’s mixed in at the lower end of the age range with some other boys as much as 2-3 years olds than him. A 3-year gap in age makes a difference when you’re that young — in development, maturity and size.

The amazing part was the life lesson that he managed to teach me in the 15 minute drive using just one incident that happened yesterday at camp. It just struck me how similar his message was to a Tim Keller talk I listened to recently on cultural renewal

It is amazing how children and see the world with such clarity. Watch this vlog below where I try to share what I learned.

I guess I have to keep talking to my kids more, don’t I? :)

QUESTION: DO YOU SEE YOUR EVERYDAY LIFE AS A CHANCE TO AFFECT CULTURAL RENEWAL WITH YOUR CHRISTIAN IDENTITY?

Getting Unstuck From Ministry Muddle

Aug 23, 2010 Author: godvertiser | Filed under: Church, Ponderings

For many churches, the calendar is driven by the academic year because the ministry has many families with kids involved.  And if that’s the case, we’re right at the point where you’ll be rewind the clock and “start over” with your ministry programming this fall.

Aside from the Sunday School and youth ministries, the other parts of the church might also be preparing for a new small group season or new lay leadership team installations, or new . . .

It might all be “new” but at the same time, it can quickly become “old” and repetitive…just the same old thing over and over again year in and year out!

ministry-rut

I don’t know about you, but when this happens it can quickly lead to paralysis and lifeless leadership on my own part.

But what can you do about it? Well, just sitting there and playing along isn’t going to solve anything!

Here’s some tips — eye-opening ways of approaching your “job” as a pastor or ministry leader to help “unstick” what’s “stuck” for you right now: (more…)

Church 0.1 Living In A 1.0 World

Aug 19, 2010 Author: godvertiser | Filed under: Church, Ponderings

Is there anyone out there that doesn’t take a jab at the Church with a capital “C” regarding technology of the day?

We are living in a 2.0 world and the Church always seems to be struggling just to stay awake and alive in a 1.0 world mode, right?

Well, this is not just a recent phenomena apparently.

That’s right, back in the day, and I mean back in the olden times, the early church had trouble with adopting new technologies too!

Thankfully, the help desk was around back then too though.

Take a look yourself at the video below documenting the upgrade experience from Biblical scrolls to bound books:


QUESTION: WHAT *ONE* AREA OF TECHNOLOGY DO YOU EXPERIENCE THE MOST FRUSTRATION WITHIN CHURCH / MINISTRY LIFE RIGHT NOW?

90 Second (Pul)Pit Stop

Aug 14, 2010 Author: godvertiser | Filed under: Church, Ponderings, Thumbs Up

Sometimes, pastors are pressured to pump out sermons that detail the Scriptures and it ends up becoming a sit and soak extravaganza that only the pastor is paying attention to.

Although the average sermon length is now at about 15 minutes these days, sometimes, even that is too much.

Once in awhile you come across a way of doing things that is just refreshing, inspiring and attention-grabbing. And you don’t need more than 90 seconds to do it apparently!

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This is what Tamara Lowe, an international motivational speaker, who happens to be a Christ follower displayed when sharing her version of the Gospel.

Check out how she tells the story and I’m sure you’ll crack a smile along they way.  It has been dubbed the “one minute sermon” . . . (more…)

The economy is having a hard time rebooting itself. . .
Everyone is struggling more than ever. . .
Does the church have any responsibility to address these economic issues?
It’s one thing to promote better financial planning but what about when the church starts to hand out cold hard cash each week, right?

Check out this story where one pastor has decided to reverse the offering plate in order to bring more people into the sanctuary:

Now, while this church is relying on this tactic as a fundamental church marketing tactic, some other churches do one-time giveaways while trying to tie it into a Biblical message.

But what if the size of the church giveaway becomes outrageous? Does this make a difference?

QUESTION: WHAT MAKES GIVING AWAY FREE STUFF AT A WORSHIP SERVICE OK OR NOT?

Ministry Secret Weapon #2

May 26, 2010 Author: godvertiser | Filed under: Ponderings

Beyond the first secret weapon that should be employed while doing ministry, there are a couple of other important things to bring to your work IMHO. . .

The second one is a direct assault against the notion that church is plain boring, predictable and outdated.

Church does haven’t to be.  Nope, not at all if you care about it.

God is creator and creative.  So should you.

Our world has changed enough where the “normal” isn’t normal anymore.  You have freedom to change the rules in almost every corner of life these days.  You just have to decide to do it yourself.

And the only way to do it is to embrace creativity.

Are you thinking outside the box?  Are you taking what’s black and white and flipping it, turning it upside down?

I love how this video captures something that is a mundane as black and white line drawings and escalating it to something moving, beautiful, imaginative, and inspiring.

QUESTION: If you’re as reckless as you can be with your imagination, what’s the one area in your ministry that could use some creative injection? Take the risk and leave a comment below!

Ministry Secret Weapon #1

May 25, 2010 Author: godvertiser | Filed under: Ponderings, Reviews

So many people view church as strict, boring, hard, perfectionist, etc.

Sometimes the best tactic for effective ministry is a smile and learning (yes, learning!) how to laugh.

Are you enjoying what you’re doing?  Are you enjoying the time you spend with others?

Church can be fun.

Church should be fun.

Church is fun — if you let it be.

One of my long time axioms is: Take your work seriously, but don’t take yourself too seriously!

QUESTION: When was the last time you have a serious bout of laughter in church or while doing a ministry activity with others?

[I don't know about you, but at about 1:00 min and 2:10 into the video are some really "different" approaches to laughing I've never heard of before!]

God’s Brand

Apr 27, 2010 Author: godvertiser | Filed under: Ponderings

This past week, a large group of Christian entrepreneurs gathered again to discuss what Gospel Entrepreneurship looks like.

The Entrepreneurship Initiative, a part of Redeemer’s Center for Faith and Work hosted the event up high above NYC at the new 7 World Trade Center.  It was the perfect site to engage in discussions about new creation, especially as we could see Ground Zero coming to life on one side of the building while the hustle and bustle of the city was alive and well on the other side.

The best part was hearing Tim Keller speak about “God’s Brand” .  . .

God’s brand is weakness and humility, and nothing can go up against it.

Dr. Keller has been a long time pillar for me in my own faith development and it is always good to be able to struggle with issues such as Gospel Entrepreneurship with Tim Keller in the same room.

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I love the way in which Dr. Keller sees the identity of Redeemer must avoid the selfishness of secular culture but at the same time, the tribal nature of mainline denominational churches which can dominate any church’s DNA.

Check out this short video interview clip of Dr. Keller:

QUESTION: Are the stories and images your church projects trying to promote its own brand or God’s brand?

Introducing…The One & Only

Apr 22, 2010 Author: godvertiser | Filed under: Ponderings, Thumbs Up

I changed my Twitter profile background graphic the other day again.

I have two dozen or so Christian themed Twitter backgrounds that I’m preparing to release via the Tweeteratti Tuesday Free Christian Background Series here on Godvertiser.com.

It got me thinking about how more Xtians are starting to witness their faith to the Twitterverse and beyond with the simple effort of putting up Christ’s name out there for everyone to see via Twitter backgrounds.

King of Kings.

The One & Only.

Peacemaker.

Prince of Peace.

There are so many names for Jesus Christ.

What is the proper way to introduce Him to the world?

Here’s one suggestion that I have fallen in love with since Leonard Sweet put me onto it a couple of years ago.  Hope you are inspired too by it (and the response of the crowd is equally inspiring) - turn up the volume, play the video full screen . . . sit back and enjoy, unless you want to stand up and cheer:

QUESTION: THUMBS UP or THUMBS DOWN?