Church Marketing Ideas, Experiments, Lessons and Pitfalls For Right Now (yes, now!) and the Future.

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CNN Discovers Church Online

Mar 12, 2010 Author: godvertiser | Filed under: Church, Web

As of now, there are 48 fully online churches that exist in the world like www.liquidchurch.com and www.lifechurch.tv.

Full-fledged online communities complete with pastoral leadership and ministry leaders specifically attending to the online participants around the world.  “Online Church Pastor” is new title for many people to find out about.

CNN apparently has recently discovered that thousands of people are gathering online in community via the Internet.

Like many CNN segments, this one is cursory in nature, but at least it helps introduce the masses to this new, but fully-here-to-stay permutation of doing church:



What do you think was the takeaway which the public got from this TV segment? Is it an accurate portrayal of doing church online? Leave your thoughts in a comment below please!

The 3 Top Reasons Why People Are Leaving The Church

Mar 10, 2010 Author: godvertiser | Filed under: Church, Ponderings

Sometimes the ministries can become consumed with who comes in through the front door of the church.

Our churches build out extensive outreach campaigns, coordinate home visits for new comers, employ direct mail and other church marketing tactics.

But there’s another door that goes unguarded and it’s becoming a big problem.  In fact, it’s big enough that 52,000 people a week leave the church through the back door.  That’s a lot of people.  No wonder our pews, especially in the mainline denominational churches are becoming a little bit more spacious every Sunday.  This is exactly why the church is dying, some may say.

people-leaving-the-church-exit

Once you’re paying attention to the mass exodus out the back door of the church by existing members and attenders, I’m sure it is easy to guess why.  But do your guesses match-up with reality?

Here are the top 3 reasons why thousands of frustrated people are leaving the church in droves.

  1. They do not believe they are being told the “gospel truth” by their pastors
  2. They do not believe the church provides true Christian fellowship and community; and
  3. They do not believe their individual giftedness and spiritual purpose on earth, as part of a body, are recognized.

“In short, American Christians increasingly feel like strangers within the church that is supposed to be the body of Christ,” according to W. Hendricks, author of Exit Interviews

What is your church doing specifically to guard against #1, #2 or #3 above? Please share your thoughts with us and leave a comment right now.

Faith Has No Boundaries: 290,000 Go To Viritual Pilgrimage

Mar 6, 2010 Author: godvertiser | Filed under: Church, Web

Perhaps the Protestants *do* have something learn from the Vatican even after breaking away a long time ago.

First Pope Benedict XVI said to his troops, go ahead and blog away!

Next he launched his own YouTube channel - called Pope2You (gotta love that!)

If you’re a Pope that’s hip with YouTube, you’re obviously already on Facebook.

And what ultra-hip clergy would be without his own Pope Iphone App?

If these were not evidence that the Catholic Church has embraced the digital sanctuary and church online, here’s another dose of example of how the Vatican sees technology’s usefulness and validity in the expression of faith:

Every year, over 1 million of the 5 million people in Costa Rica make a yearly pilgrimage to the Nuestra Señora de los Angeles Basilica in Cartago.  But with H1N1 making the rounds, the country’s top health official banned the pilgrimage last year.  What did the Catholic Church do?

Nope, they didn’t protest (well, of course they did a little).

But instead, they embraced technology and launched www.romeriavirtual.com to that hundreds of thousands could still participate in the 288 year old religious ritual — and still do it in community.

Participants log in, upload a photo, choose their own walking feet/shoes and make the pilgrimage online amidst thousands of others doing it at the same time, sharing all the while to the destination, Basílica de Nuestra Señora de los Ángeles (Our Lady of the Angels Basilica):

The H1N1 threat has subsided enough that the offline pilgrimage is back on this year, but what’s happened is that a virtual version has been birthed and will continue as this new tradition evolves and becomes part of the annual rite now involving participants from around the world.

You might say that, faith really does have no boundaries — at least in this case!

There’s tons of stuff that you should be doing with your church website.

But at the base of it all, one of the most important things that matter are the 3 C’s for church websites:

  1. CONTENT
  2. CONTENT
  3. CONTENT

Pastors and church webmasters are always struggling on how to churn out relevant content that will pull current church members back to the site more than the first week after announcing the website was revamped, relaunched, etc.

Surveys and polls are a great way, but most implementations to date have been awkward and non-optimal.  Here’s one that someone how gets people to answer multiple questions - it strangely works to get people to answer even looooooonnnnnng surveys with over 100+ questions.

What is the first survey you are going to set-up on your site after reading this post? Please feel free to link to the page on your website that includes a survey or poll to we can see examples in action.


Do you pray?

The Reality of Prayer in Virtual Reality

Feb 21, 2010 Author: godvertiser | Filed under: Church, Ponderings, Reviews, Twitter

Tonight I teleported over to the 1st Presbyterian Church of Second Life and joined a prayer gathering in the virtual world.

I’ve done church online, video chats, tokbox multi-user web conf prayer meetings, I’ve even been to LifeChurch.tv in Second Life before.

But this Second Life virtual reality prayer meeting was a first for me today.

10 people stopped by this evening as we gathered in a taize-style prayer mini-service in a circle of comfy (looking at least) floor cushions.

prayer-second-life2

Here’s my first thoughts as I left the meeting tonight.

The technology seems to still get in the way of the experience.   Aside from voice chat not working for some members tonight, the learning curve for navigation, gestures,  audio-visual control, group chat, messaging, etc is all a challenge for new comers.

But if a church is to continuously attract new visitors, even in a virtual one, getting over the technical hurdles is one reality that needs to be addressed.  Of course, if you are more versed (spend more time) in this virtual reality environment, it would become infinitely more transparent. Perhaps ministry volunteers are needed to monitor and guide new visitors through the experience just as in off-line churches.  Perhaps more training can be offered via short videos or other methods on church websites, available before entering Second Life.

I realized that viritual church and church online are two completely separate things.  With church online such as www.lifechurch.tv or www.liquidchurch.com, the technology is basically transparent for most.  You are not bogged down continuously being reminded of the technology interface you are using to connect with others.  To give SL credit, I *was* handed a “newbie card” during the experience, which had some help notes to get me started on Second Life.  But most of it would be more useful only sif I had a sherpa guide next to me helping to decipher and lead me through it all.

The human connections are still real though.  Some of the concerns shared and emotions showed up big time.  One can’t help be frustrated that you want to be ever more present - be virtually there if you could.  (sorry, couldn’t resist!)

Bottom line is: Virtual church on Second Life still has a way to go before it is ready for mainstream exposure.

But in the meantime, digital explorers have found a place to roll up their sleeves and beat down a path for us for when we (and the technology) catches-up.

Church Sermon Series Planning Isn’t For Everyone

Feb 21, 2010 Author: godvertiser | Filed under: Church, Ponderings

Right now, I’m in the midst of sermon prep, so this one caught my eye.

It serves as a nice little reminder that sermon series planning isn’t for everyone.

Perhaps you should stick to the lectionary unless you are really called to go it on your own:

great-church-planning

The iPhone Church Has Been Legitimized

Feb 11, 2010 Author: godvertiser | Filed under: Church, Social Media

America’s favorite pastor and his church is now officially mobile.

One side effect of having this megachurch adopting the iPhone app platform for live online mobile worship is that this also basically legitimizes this medium of “doing church.”

The Saddleback Church iPhone app has links to Twitter and Facebook to keep you connected with Rick Warren’s social media web.  You can also view live streaming video of worship services at Saddleback Church.

iphone-saddleback

iphone-saddleback-1

iphone-saddleback-2

When you’re on the go, there’s also an easy menu of recent video sermon messages which you can watch on demand.

Just like the Gospel, the Saddleback iPhone app is free.

Virtually Reformed And The Reality of Church

Feb 10, 2010 Author: godvertiser | Filed under: Church, Ponderings, Reviews, Twitter
As technology advances the Church continues to evolve with it. There is a small but growing contingency setting out to define the frontier for the Church in the virtual world. Church online has moved beyond live online interactive broadcast worship. It now includes full church communities within Second Life and other similar virtual world platforms. I was able to get Neal Locke a current scholar completing his graduate work at Princeton Theological Seminary to help weigh in on the legitimacy of virtual world churches with respect to those with claims to the Reformed tradition of the Church. His guest post below is just a tip of the iceberg, and hopefully will open some eyes and spark some new creative thoughts for church leaders of the future.

As the proliferation of online communities like Facebook and Twitter continues to attract widespread attention and commentary, a more subtle revolution is taking place that will have more far-reaching consequences for church and culture—the advent of virtual reality.

Projections by researchers in the technology industry indicate that 80% of active Internet users and Fortune 500 companies will be engaged in some sort of virtual reality platform within two years.[1] Analysis of current participation shows that well over 100 million people already are.[2]

As people continue to migrate into these virtual worlds, they bring their institutions with them—in the prominent virtual reality world of Second Life, for example, there are already presences maintained by major universities, corporations, government agencies—and churches.  The legitimacy of churches that function entirely in online virtual worlds has been the subject of much debate in the past year, and this will no doubt continue for some time. Reformed churches, however, are confessional, and thus guided by our our confessions. This seems an appropriate place to begin when exploring the issue of churches in virtual reality: How do the confessions define church? What do they have to say about presence and worship that transcends presence? How do they speak to the church in the midst of cultural, technological, and social upheaval? The reformers who wrote the confessions—even those in the last century—likely did not anticipate the particular reason for which these questions are now being raised, and yet their work displays a remarkable understanding of human nature, society, and theology. In this way they offer both guidance and example for those who seek to be the church in the virtual world.

virtual-world-church2

To begin to explore these questions, I believe we need to take a look at different ways in which the Confessions describe or speak about the church, especially those ways that highlight a dualistic tension between two seeming extremes. This will be helpful in raising a wide variety of ways in which the Reformed heritage intersects and intertwines with issues surrounding churches in virtual reality. In addition, the classic Reformed “Marks of the Church” can be used to see how online churches measure up.  As the church in a virtual reality is further defined , a look at other distinguishing “marks” of the church hinted at, but not prominent in the Confessions can be read with an eye toward those that seem to hold particular promise for fresh expression in online churches.

For churches in virtual worlds, there are still many challenges, both theological and practical.  But the weight and thrust of the Reformed Confessions does not seem to condemn participation in them, nor does it seem to deny their legitimacy. In fact, the bold spirit of innovation in which many of the Confessions were written seems an argument in favor of new and experimental types of churches.

And yet, the Confessions do caution and admonish, striking a careful balance between a Roman church that refuses to be reformed, and Anabaptist churches who have gone too far. Perhaps this is the via media that Reformed churches in virtual worlds ought to seek out—not hanging back, but neither striking out empty-handed. Let them take the cherished Confessions along, freshly elevating neglected sections from newly digitized pages, but still finding familiar ways to proclaim the Word, administer the sacraments, and exercise discipline.

They will be a pixelated people, dispersed yet gathered, and visibly set apart by the God whose grace fills and transcends all of creation (including technology) to reach the elect in every time and place.

[footnotes]
1 Gartner Research, “Gartner Says 80 Percent of Active Internet Users Will Have A “Second Life” in the Virtual World by the End of 2011”; available from http://www.gartner.com/it/page.jsp?id=503861; Internet; accessed 20 January  2010.
2 Kzero Worldswide, “Looking across the metaverses. Total registered accounts.”; available from http://www.kzero.co.uk/blog/?p=1832; Internet; accessed 20 January 2010.

Would You Have Me At Hello?

Jan 31, 2010 Author: Kenny Jahng | Filed under: Church

If I walked into your church today, just how many people do you think would have said “Hello” to me?

Most churches think evangelism and visitor retention is a big deal. Churches create tactical plans, committees, strategy and more.

But the big secret is that it all starts with “Hello!” — Does EVERY PERSON in your church or ministry live this out?

One of my randomization rituals entails taking one day a month and committing to saying hello to EVERY PERSON that I cross paths with throughout the day. Sounds easy, sounds silly, but it is actually pretty hard to do! Our culture and society (especially in NYC!) has become a society of strangers existing together. Just get onto an elevator full of people and you’ll understand just how close we can be with others and still never bother to say a simple greeting.

greeting-visitors

If you are self-aware of this simple practice, you might be surprised at just how often you choose to look away, look at the floor, stay silent, or just simply walk right past people you do not know.

Remember that culture is formed top-down. So your behavior is critical in influencing how others in your spheres of influence actually act. What’s more is that I’m willing to bet that if everyone in your church has a mindset to simply say “Hello!” or “Good morning!” or “Good afternoon!” or “Hi there!” to every person they personally see coming into the building, you’re attendance will change within weeks. Seriously.

Do you yourself say “Hello!” to everyone you see at church? And what do you think about this one-word answer to visitor retention in your church? Please leave a comment below and share what you decide after reading this post.

A Prayer To Share

Jan 21, 2010 Author: godvertiser | Filed under: Church

One of the brothers at our church, Gil Kim, offered up this congregational prayer during a recent Sunday morning worship service. Throughout the prayer you could feel his trembling and crying out to God coming from inside — which gave these words below tangible authenticity in spirit. While some prayers are completely ad-hoc, I was glad to find out Gil had some written cues for his prayer offering. I asked him if he could flesh them out into a publishable text representing the prayer he led during service to share here with you. As you read this text, perhaps you can join in with your own prayer following Gil’s A-C-T-S framework.


congregational-prayer

Let us go to God in prayer….

[Adoration] Father God, we come before you in prayer, humbled by your majesty, feeling small and unworthy of your Grace. Lord, before a word is spoken from our lips, you know what is in our hearts. And although we strive to know your thoughts, we will always be short. We wish and hope to follow your will, for if we do the things that are pleasing to you, who or what can be against us? Not one soul . . . not a whole nation. Lead us in the way everlasting. (Inspired by Psalm 139)

[Confession] Lord, teach us how to repent. Teach us to hate evil and move away from sin. Lord, we have done so many bad things in our lives. We have made others cry for all the wrong reasons. We have coveted other people’s wealth and given respect to the amount of money or the size of the house our neighbors have. We have spread rumors and lies on occasion, all the while thinking we are good and Godly people. Lord, teach us to repent.

[Thanksgiving] Lord, we thank you for giving us your only begotten son, Jesus Christ. Thank you for the Bible, which shows us how to live our lives. Thank you for the cross, for when Jesus sacrificed himself, he became the Lamb of God. With his blood, he washed away ALL OF OUR SINS. He made us pure in your eyes and gave us an opportunity to have fellowship with You again. Please let us not squander this opportunity, but instead share it with others.

Thank you Lord for our beautiful wives, our endearing husbands, our loving parents, and for our adorable children. Thank you for letting us understand through our children, why we are punished, why we are disciplined, why things are withheld from us. We know now that we do the same things to our children because we love them. All of these things are signs of love, difficult to understand to the child and also difficult for us to understand with you. Please continue to teach us how to live our lives in Christ.

[Supplication] Lord, we pray for those in need. We pray for the hungry, for the homeless, for those who have not yet been saved. Teach us to embrace them, to help whomever crosses our path, for that random meeting is not coincidence, it is a divine opportunity to show the love of Jesus by action. We hope through the suffering, you create perseverance, character and finally hope in us. And hope does not disappoint us because YOU have poured out YOUR love into our hearts by the Holy Spirit, whom YOU have given us (Romans 5:5).

Lord, we pray for our pastors and their families. Let the Holy Spirit continue to guide them in all things. We pray for all the ministries in Cornerstone. For all the people who do not get worldly praise, but are building treasures in heaven. Praise God for all who serve Christ; to serve is to live in Christ and to serve to grow in Christ. May we continue to grow, work in unity and harmony with each other.

[Closing] As Christians, we have been taught to live a life of humbleness and forgiveness. Please let us remember to remove our pride and always love one another.

We pray ALL of this in the name of our Lord and Savior, Jesus Christ. Amen.


How do the congregational prayers offered at your church resemble or differ from this sample congregational prayer above? Please leave a comment to let us know how so?

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