In the age of Facebook, Twitter, Digg and other digital modes of expression, the new Google generation is comfortable with blurring the lines between offline and online worlds.

“Doing church online” is not a big stretch for the up and coming digerati crowd. I’ve been attending the Internet Campus live worship experiences at LifeChurch.tv recently and feel connected to Pastor Brandon or some other brothers and sisters that I’ve met repeatedly during the iCampus worship experiences.

During the week, I trade Twitter tweets and post comments on blogs which explore tangential issues on a deeper level.

Just as in offline churches, the next step is building relationships that invest in each other’s lives based on trust, genuine love and fellowship. LifeChurch.tv is going about forming these LifeGroups amongst the hundreds and hundreds of worship experience participants who show up each week online.

Here’s one example of an Internet ministry that gets it right in reaching out. . .

IMHO, they haven’t forgotten snail mail in their modes of outreach!

lifechurch-tv-directmail

I received a large postcard recently from LifeChurch.tv reminding me about the upcoming Connection Event where I can meet and greet other LifeChurch.tv worshippers and join a small group. What so interesting is that I did not get an email or text message from this internet ministry. I got a nice tangible physical reminder of the church in the mail which I’ve been visiting over the last several months online.

I think this is an small but important fact to notice about how LifeChurch.tv has chosen to reach out to those that come.

Being an internet-based ministry doesn’t limit you to communicating only via the internet.
LifeChurch.tv gets it right because they recognize that their corporate worship experiences utilize the internet medium. But their ability to build relationships between worshippers and the church cut across completely different mediums - one, some, or all different modes.

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